Advertising language Research Paper Example | Topics and Well Written Essays - 1000 words

Advertising language - Research composition ExampleThis essay Advertising language outlines the importance of the language in advertising in holy order to achieve the objectives of an advertisement. An advertiser, on most occasions will try to develop an advertising message that has the power of attracting the attention and interest of the target customer. One of the major characteristics of an advertising language is the mapping of simple linguistic process to pass the message. As noted earlier, one of the major functions of an advertisement is providing information for purposes of attracting customers, and exploiting the market down the stairs precondition (Lescano, 2930). On this basis, a simple type of advertisement is required for purposes of arousing the interest and attention of the audience under consideration. This simple advertisement will also make it possible for the target market to easily find the message passed. On this note, the use of a simple language will ac hieve this objective. Lescano (2930) further goes on to denote that in developing a simple language, the first step an advertiser has to conduct is to use oral and popular language. The second step in this process is the use of few letters, as well(p) as single syllable oral communication to develop a message. The following is an example of a an advertisement for a microwave oven developed by use of simple English (Lescano, 2930), It was impossible to believe it., Until I gave it a try., I am totally impressed., You gotta have to try it, You will love itLooking at the words in this advertisement, we can denote that they are oral, and very simple.