Addiction and Society - 1653 Words

In our society we place high regard in individuals that are independently motivated and generally motivated towards purposes that are considered to be respectable within our society as contributing something. When individuals suffer from addiction deviate from this acceptable behavior they are often ostracized by society and in turn fall into a cycle where they are unable to better themselves not only because of their own addiction but because of the limiting view of an addict in our society. When addiction takes over an individuals being they become less capable of making decisions not related to finding or using a drug. Another aspect of this is the range of what addictive behaviors are considered acceptable in our society where it is†¦show more content†¦What if the CEO was addicted to crack would the prostitute still be looked at as the â€Å"addict† and him the hard working individual? The answer would be probably not because he would be succumbing to an addictio n that is socially considered worse than cigarette addictions. The level of addiction in our society is often viewed on a continuum rather than a black and white issue which we see in relation to almost all behaviors that are considered to fall into social behaviors. The continuum of addictive behaviors and the range of social acceptability spans especially in the idea of gambling. In this idea of a spectrum we see the range from excessive gambling or problem gambling at one end where a person is considered by the majority of society to have a gambling addiction to someone who plays bingo on a weekly basis. Both these individuals would be gambling but one has taken it to the level where it is probably interfering with their ability to financially support themselves. This seems to be a defining factor in most aspects of the continuum the point at which an individual loses their control of supporting themselves. This seems to have an effect on social view of when a problematic behavior transitions to an addictive behavior. This is often because the responsibility for that person often shifts to society to assist them which in our western culture is an unacceptable outcome as we placeShow MoreRelatedAddiction and Society1244 Words   |  5 PagesAd diction and Society Sociology Professor Trembicki February 22, 2013 Abstract Drug addiction is a disease that damages addicts, their families, communities, the economy, and society. Addiction has a widespread reach: from dealing with unpredictable and often dangerous addicts at home to the costs incurred by society as a whole. As the population of addicts rises and the average age of an addict is younger, society is forced to deal with a pressing matter. Addiction is no longer limitedRead MoreAddiction : The American Society Of Addiction Medicine ( Asam )778 Words   |  4 Pages Addiction is a problem that is misunderstood by many people. One of the reasons it is so misunderstood is because there is no real consensus as to what addiction really is due to Satan’s lies as to the true nature of addiction. Many people consider addiction a disease. The American Society of Addiction Medicine (ASAM) states â€Å"Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry†. However, Psychology Today questions whether addictionRead MoreSocial Media Addiction : The Society1527 Words   |  7 PagesSocial Media Addiction: Blighting Our Society Social media has the ability to help people greatly in connecting with each other. A friend from childhood could be found from across the world in just minutes at little cost if they have a Facebook account. That was impossible even 20 years ago. However, this is not always the case, as more and more people seem to feel disconnected from the people around them due to social media. Despite being a simple way to make and keep friends, it can be a drainRead MoreAddiction : The American Medical Society1329 Words   |  6 PagesThe American Medical Society (AMA) declared addiction to alcohol to be an illness in 1956. Prior to 1956, addiction was stigmatized as a moral failure or weakness of character. You can read a fascinating historical review of addiction evolving from a moral failure to an illness at http://bit.ly/1TwOdE8. There is no one â€Å"best† definition of addiction. The American Psychiatric Association, American Psychological Association, American Society of Addiction Medicine, and the National Institute on DrugRead MoreDrug Addiction And Its Effects On Society1402 Words   |  6 Pageshuman being is severely dependent on drugs, or indulgences in the experience of getting â€Å"high† once in a while, drugs alter the chemistry of the brain and that person becomes disassociated from their character and their surroundings. The symptoms of addiction are very obvious on the physical self of a person. The shakiness, nausea, and outbursts of emotions when that drug is not delivered immediately are common. But inside, not only does it cause liver damage, weight fluctuations, and neurological issuesRead MoreAmerican Society Of Addiction Medicine1901 Words   |  8 PagesSome people crave crack cocaine or black tar heroin, they find it hard to put down the needle or pipe, society calls t hem addicts. What about the people who find themselves craving food, or needing to continually eat past the brink of the stomach’s capacity? Society calls them fat, lazy, gluttonous. People often times don’t think to consider food as an addictive substance, but is it? â€Å"Addiction is characterized by inability to consistently abstain, impairment in behavioral control, and craving, diminishedRead MoreDrug Addiction And Its Effects On Society Essay1596 Words   |  7 Pages Addiction is a condition that results when a person takes in a substance that can make you feel great for a certain amount of time, but when the continued use/act of which becomes compulsive and interferes with ordinary life. How do you know when you are addicted to something? Is it a choice or just an effect? What most people do not understand, is that no one really chooses to be an addict. Being addicted to something such as drugs, alcohol, food, etc., is not due to someone waking up one day andRead MoreDrug Addiction : Today s Society945 Words   |  4 PagesDrug addiction is one major problem in today’s society. Really, every country faces such issues today. A ton of measures are taken to battle against medication misuse, and, certainly, a few improvements are obvious. Nonetheless, this issue is not dispensed with and, maybe, will never be. Today, Americans are losing their employments, families, and even their lives over the misuse. There are a considerable measure of le gal drugs that Americans are dependent on, yet there are additionally a great dealRead MoreSociety s Addiction On Social Media Buzz Essay1124 Words   |  5 PagesAlana Clemente Caruso Writing 105 5 December 2016 M3 Final Society’s Addiction on Social Media Buzz Throughout the past few years, society has become more and more technologically advanced. Whether it be a cell phone, tablet, computer, television or any other device, most people have some sort of technology. With technology comes social media and social buzz. Everything people do, adult or teenager, can be linked with social connections. A simple tweet or Facebook status can be posted in a secondRead MoreAddiction Is Prevalent Within The Current Society. People1632 Words   |  7 PagesAddiction is prevalent within the current society. People are becoming more susceptible towards addiction. If an addiction to something is heritable within a family, it is often than to the new generation. There are many factors that play a role in addictions. The BPS Plus model includes biological, psychological, social, cultural and spiritual dimensions to help understand addiction. In this essay, I will be focusing on the addiction to alcohol and how it effects the lives of alcoholics, using exa mples

Leadership - 1292 Words

Mini Case Study - Time to Rebound at Willow Pond Heather Osaka had worked ten years in the hospital administration field, at two hospitals, one HMO, and one nursing home. However, she had yet to hold a chief administrator position. One afternoon, she received a text message from Jake Wofford, a former classmate who was now in the executive recruiting business. â€Å"Maybe a great opportunity for you. Get back.† said the message. Osaka did get back to Wofford quickly. The opportunity to which he referred was a position as the director of Willow Pond, a medium-size assisted living home in the same city where Osaka now lived. â€Å"Assisted living† refers to helping older residents who are not quite able to care for themselves, yet do not require†¦show more content†¦Hence, both charismatic and transformational leaderships are important for Heather Osaka. In order to transform Willow Pond which has tonnes of problem into a better organisation, charismatic and transformational leadership is best strategy to apply by Heather. By becoming a charismatic leaders, Heather can bring a vision into the organisation and transform it. Before Heather accepts the job from Jake Wofford, Heather makes her effort to communicate with the staff, owners and residents in Willow Pond in order to understand the current situations and problem encountered. Her action about her willingness to understand, communicate and listen to people demonstrates good charismatic and transformational leadership. What aspects of transformational leadership should Heather emphasize in her approach to rehabilitating Willow Pond? There are mainly four aspect in transformational leadership which are individualised consideration, intellectual stimulation, inspirational motivation and idealised influence. Heather should then start with individualised consideration by creating an analysis on the changes that need to be made in detail. In this case study, Heather did practice transformational leadership when she try to understand the current situation and communicate with staffs, owners and residents for current situation and problem. An effective leaders will listen to others and fully utilise internal and externalShow MoreRelatedThe Leadership Of Leadership And Leadership842 Words   |  4 Pagesideals of leadership, I met with two respected and admired school leaders: the Assistant Principal/Dean of Curriculum, and the Athletic Director. I chose these two school leaders because I wanted to gain an understanding of leadership from two diverse perspectives. I am thankful for the opportunity to hear from two diff erent types of leaders, who ultimately share a lot of the same visions for my school and for leadership in general. While both subjects shared a similar definition of leadership, theirRead MoreLeadership And Leadership Of Leadership1711 Words   |  7 Pages7. Facilitative Leadership Facilitative leadership is dependent on quantities and outcomes – not a skill, though it takes much skill to master. The efficiency of a group is directly related to the effectiveness of its process. If the group is high operational, the facilitative leader uses a light hand on the procedure. 8. Laissez-faire Leadership Laissez-faire leadership gives expert to workers. According to AZ central, sections or subordinates are acceptable to work as they choose with nominal.Read MoreLeadership : Leadership And Leadership1605 Words   |  7 PagesLeadership Examined There have been many great leaders down through history. Leaders that have influenced change throughout many aspects of society. Great leaders have great influence. The effectiveness of a leader is determined by his leadership style. With so many styles to choose from, and the fact that not one style fits all situations, becoming an effective leader is a challenging task. One reflective note is that it is important to cultivate good leadership skills. One must evaluate personalRead MoreLeadership : Leadership And Leadership1225 Words   |  5 Pages with their team. Leadership is â€Å"the behavior of an individual . . . directing the activities of a group toward a shared goal† (Hemphill Coons, (1957). p. 7). †¢ Leadership is â€Å"the influential increment over and above mechanical compliance with the routine directives of the organization† (Katz Kahn, (1978). p. 528). †¢ Leadership is â€Å"the process of influencing the activities of an organized group toward goal achievement† (Rauch Behling, (1984). p. 46). †¢ â€Å"Leadership is about articulatingRead MoreLeadership : Leadership And Leadership1476 Words   |  6 PagesLeadership Effectiveness There are many different approaches to leadership, which can be dependent upon the task at hand. Some leaders are authoritative, making all the decisions for group members and allowing no space for error or input. There are those who may opt to take the President Obama approach with a more democratic leadership role, inviting the ideas of others and encouraging open communication and staff participation. Then there are the servant leaders whom are largely respected and followedRead MoreLeadership And Leadership Theory Of Leadership1341 Words   |  6 PagesLeadership Application Jesus Cabral Brandman University The author of this paper has been in various leadership positions for over 20 years. Some positions held by the author have been team leader, Operations Manager, General Manager, and Director of Operations. The author has lead teams with various degrees of education and from many cultures. The leadership theories studied during OLCU 400 will assist this leader though experienced to become much more effective and focus on thoseRead MoreLeadership, Leadership And Leadership Development915 Words   |  4 Pagestake a leadership role in any activity. They are more valued by followers and have higher performing teams. (Cherry 2014) However, leaders are the ones that use their leadership skills to make a difference in this world, such as presidents, teachers, or even college graduates. Leadership is not something you can learn from a book, but you have to gain this skill through experiences such as holding an office, organizing an event, speaking in front of people, or participating in a leadership programRead MoreLeadership Theories Of Leadership And Leadership Essay771 Words   |  4 PagesLeadership is important because it helps followers reach a common goal. There have been several studies based on effective leadership. The definition of leadership has evolved over the years adapting to the different views of the world. Leaders have influence on their followers they are looked up to. Being a leader means there will be interaction with different behaviors and personalities. Effective leaders sometimes have to adjust their style approach by the situation they are in. Every followersRead MoreTransformational Leadership : Leadership And Leadership887 Words   |  4 PagesThe idea of leadership has transformed throughout the years to encompass varying aspects of leadership approaches, leadership types and the like. According to Summerfield (2014), C. F. Rauch and O. Behling, quote leadership as: Leadership is the process of influencing the activities of an organized group toward goal achievement. Given its broad definition, leadership is understood to have different meanings when applied to diverse situations. For example, there are different types of approaches toRead MoreOrganizational Leadership : Leadership And Leadership1568 Words   |  7 PagesConceptualizing Leadership Leadership is different in the eyes of each and every individual. What one person considers great leadership may be viewed by another as too demanding. Ultimately, time, place, situation, and people involved are considered some of the view variables for which type of leadership will be most effective. Through taking the Gallup Strengths Finder survey, I have been able to cement some of my top strengths and see how they come into play in my daily life. Learning about strengths

Essay Islam Does NOT Advocate Terrorism - 711 Words

A few years ago, an extreme offshoot of al-Qaeda proclaimed itself a caliphate in the Middle East. Today, the entire world has witnessed ISIS commit brutal crimes against humanity, including beheadings and other horrific acts of violence as well as its unlawful seizure and destruction of public and private property in Iraq, Syria and beyond. Because of this, many people think that Islam requires fighting non-Muslims, killing, invading other lands, etc. All these thoughts about Islam are totally wrong. Islam does not advocate any form of terrorism. Islam is not responsible for any terror operations done by any movements that relates itself to Islam. According to the text mentioned in the Holy Quran, killing a person is like killing all†¦show more content†¦In his book â€Å"understanding Jihad,† David cook discusses the differences between what’s known in Islam as the Greater Jihad and the Lesser Jihad in the chapter â€Å"The Greater Jihad and the Lesser Jihad.† He argues that Jihad in Islam is divided into two different forms, i.e. the Greater Jihad and the Lesser Jihad. He cites several interpretations of the meaning of Jihad from different Islamic scholars of different Islamic doctrines including Sufism and Shiism. Many of those scholars argue that Jihad has nothing to do with violence. They claim that Jihad in its general meaning is meant to be a spiritual warfare. For example, Cook cites one of the Sufi scholar â€Å"the fighter is one who fight s his passions† (36). In addition, Al-Muhasibi and Ibn Abi Al-Dunya brought the idea of substituting the fighting of lower self for aggressive Jihad, known as the Lesser Jihad. Both of them argue that a Muslim must fight against his passions and desires in order to achieve worldly success (37). In Islam, the Jihad against evil and lower self is considered higher in rank than the Jihad against the aggressors. The reason behind this fact is the argument that the factors that prevent a person from taking the risks of spiritual advancement are his worst enemies to the same extent that they would be if that person were on a war fighting againstShow MoreRelatedEssay about The Scourge of Terrorism3471 Words   |  14 Pagesindividuals on earth experience, to varying degrees. These iniquities spawn increasing acts of terrorism and are characteristic of a variety of despondent groups. Will terrorism be a world-wide scourge in the 21st century? What interaction is there between terr orists and the television media? What is the responsibility of each person on this planet to minimize the negative consequences of terrorism? September 11, 2001, marked a significant point in the history of humans. It distinctly highlightsRead MoreTerrorism in Southeast Asia17760 Words   |  72 PagesTerrorism in Southeast Asia Bruce Vaughn, Coordinator Specialist in Asian Affairs Emma Chanlett-Avery Specialist in Asian Affairs Ben Dolven Section Research Manager Mark E. Manyin Specialist in Asian Affairs Michael F. Martin Analyst in Asian Trade and Finance Larry A. Niksch Specialist in Asian Affairs October 16, 2009 Congressional Research Service 7-5700 www.crs.gov RL34194 CRS Report for Congress Prepared for Members and Committees of Congress Terrorism in SoutheastRead MoreRacism in America3527 Words   |  15 Pagescaused an Anti- sentiment among the American people in regards of the issue of illegal immigrants. Immigrants that come to the United States daily are of Mexican Latino descent and live in extreme poverty. A large amount of the American population does not support the immigration of Hispanics and Latinos. Those Americans with Anti-Hispanic/ Latino sentiments have the fear that the Hispanic immigrants come to this country to take their jobs. Many Hispanic and Latino immigrants are classified as illegalRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesfor Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce Diversity 32 Ethical Dilemma Jekyll and Hyde 33 Case Incident 1 â€Å"Lessons for ‘Undercover’ Bosses†Read MoreHindi Nibandh on Advantages of Mobile and Disadvantage17790 Words   |  72 Pagesbelieved that state should actively support the private sector. (d) Philip Spratt had been educated in Cambridge. Select the statement that best captures the central purpose of this passage. 2. 3. 1 (a) Highlight that even though there were advocates for free-market and private enterprise in the early years of independent India, they were crowded out by others who supported a dominant role for state over private enterprise. (b) Explain the politics behind Indira Gandhi’s decision to nationalizeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Read MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesLinn catalogue. Like other specialist hi-ï ¬  manufacturers, Linn sells its products in an unusual way. Potential customers are asked to audition the product at length before deciding that it is right for their needs. The bottom line is that if it does not sound better than the competition, it is not worth buying. This produces a passionate focus within Linn on producing equipment which is ‘simply better’. The visibility of this performance criterion within the ï ¬ rm is extremely high. Many of the

Spotify - Company Presentation free essay sample

Ninth peer-to-peer technology. To use the service, users must download a program compatible with Windows and Mac SO X. Its business model is to aggregate content from rights holders, distribute it to consumers through a technical platform, and generate revenue through users who choose either a free ad-funded service or a subscription service. The goal of Spottily is to help people listen to whatever music they want, whenever they want, wherever they want. Spottily creates value in its service, which give users convenience and simplicity.Consumer save time with Spottily and have 24-hour access anywhere. In addition, users can interact with other users who share similar music tastes. The company is relatively new on the market, it Nas founded 2006 by the Swedish entrepreneurs Daniel Eek and Martin Lorenz and launched for public access in October 2008. From that point, Spottily has expanded from a Swedish market to a market covering several European countries. It now has its eyes on the global market.There are four different versions of the music service called Free, Open, Premium and Unlimited. Spottily Free (invite only) is as the name implies for free, but comes with commercials in between songs. Spottily Open IS free as well, but there is a limitation of twenty hours per month. To get access to Spottily Premium, users need to pay a monthly subscription fee of 99 SEEK, and will gain privileges such as ad free music, offline access, a mobile application and invitations for friends to use Spottily Free.The fourth and newest addition to the Spottily platform is the Unlimited (49 SEEK) option, this allows users to listen to music online, without the ads, but not music offline or on a cell phone. REVENUE MODEL Spottily uses two different revenue models. The most popular version of Spottily is the d-based free version, which is used by over 95% of users. In this version, streamed music is interrupted by 30 second ads at regular intervals. The other revenue model used by Spottily is one based on subscriptions and where the customers do not have to listen to advertisements between the songs.For this version of Spottily, called Spottily Premium/Unlimited, the customers have to pay SEEK 99/49 or about $13/6 per month. In mid March 2010 Spottily was estimated to have approximately seven million users and about 320,000 of these are paying for Spottily Premium. The number of Premium users in January the same year was reported as 250,000 users. According to Spottily UK marketing director Paul Brown, 20000 users are subscribing to the Premium service every week. The increase in premium users can be attributed to several factors. One possible reason could be 1 http://www. Known. Net/news/software/09/05/02/spottily-review-the-tunes-killer 3 that users who previously used the free versions has grown tired of the increased length of advertisement and have therefore switched to the Premium or Unlimited erosion. As well, the Premium version is now offering more advantages than Just the or Apple phone as well as Android phones. , allowing Spottily Premium users to listen to their Spottily playbills on the go. They are also able to download playbills to their phones and computers and listen to them even without an internet connection.For users with high bandwidth, there is also the option of an increased bit rate, which means that the audio quality is increased to near CD quality. Since Spottily is a very pun company as well as a private company, it is hard to obtain recent financial information. The annual report for 2008 reported a loss for Spottily of USED 4. 4 million. However, Spottily was launched for public access in October 2008 which that the financial information for this year does not give us much information about their current financial situation.The largest costs for a new IT company such as Spottily are development costs. Since Spottily is a private company, there are no publicly released figures on these costs but based on Specifys large losses in 2008 and the fact that the company has been forced to ask their investors for over 50 million dollars, it can be assumed that the initial development costs are several million dollars. However he development costs will most likely be much lower for the coming years since these costs are always largest in the start up stages of a company.Marketing and sales, for Spottily, is partly about making potential customers aware of the service, activities, for the company, aim at online service to customers through support fo rums, FAQ and email response management. Through its blob, they have direct interaction with its users where they let the users speak their mind and sometimes also partake in competitions. The blob is a unique way for Spottily to get closer to their customers and enhance its brand, by allowing customers to interact with Spottily like a friend.Although Spottily is directly linked to the big record labels, who recently eave earned a lot of bad will, they manage to monotone on their friend image and Nor in opposition to the record labels. Supporting activities Corporate infrastructure refers to Spottily activities such as finance, legal and quality management Just like any other firm. Human Resource Management is a small part of Spottily, which only has 90 employees, each one with a certain technical knowledge and competence. An example of Spottily unique approach is their way of hiring.Just recently, Spottily held a programming challenge to attract potential employees, a competition that rendered hundreds of applicants ND a lot of media attention from newspapers and blobs. Technology development is ITIL to Spottily in the highly competitive online music industry, where it is important to constantly provide the users with new updated services and functions. Here, Spottily utilizes its blob to get feedback and user interaction on its developments and possible new features.Operations, for Spottily, is the platform that allows the users to listen to the music that the company distributes. This is where the digital transformation process takes place, and thus it is also a somewhat critical activity. Overall, Spottily has realized that if it is going to be able to compete in a web 2. 0 (or possibly 3. 0) world they have to 5 adapt to its changing and dynamic environment. They constantly try to improve their service, by interacting with the community theyve built up.Instead of selling a service directly to their customers, they first ask them: Is this something you would like? If not, we will not produce it FIVE FORCES Competitors Spottily has many competitors, such as Greenshank, Last. FM, and Dozer. All of the mentioned companies offer online services where users can listen to music for free. Some have, as Spottily has, a version where customers pay to skip any commercials. However, some rival companies are illegal Greenshank stated that they do not indemnity their users for any unlicensed material uploaded.Despite the fast paced changes of the internet, these competitors impose a small threat on Spottily. Unless rivals can find new revolutionary ways to offer customers legal music, the threat is not overwhelming. As such, Spottily should focus on attracting those customers who still are not using any of these legal services. Substitutes There are also many substitutes that compete for the same customers. A major substitute to Spottily is Apples well established music service tunes where customers can buy and download music to a computer, pod or phone.Other important substitutes are internet. Overall, the threat of buying CDC in store is not that big as people commonly choose to illegally download in a modern age. This is something Spottily tries to address by making its services easier to access and by continuously expanding its library. Spottily tries to position itself differently from its competitors by giving users the option to have their legal service for free or not and whether users want to pay or having the opportunity to use it offline or on an phone.Spottily puts a lot of focus on its networking effect to find new users and to try to keep them loyal to the company. An example of this is when Spottily published various famous celebrities playbills for users to check out. New Entrants Spottily is very sensitive to new services offering customers a better means of accessing music since switching costs are low for customers. Rather, inconvenience is a bigger factor in that customers would have to redo their playbills still manageable, nonetheless.However, the cost of entrance s very high so the number of new competitors is not very great. By developing Spottily and offering more variation and different services Spottily can differentiate themselves and in that way create a stronger bond between the custome rs and the company. Suppliers Spottily has contracts with many record labels, four of them are among the biggest record labels in the world Universal, MI, Warner and Sony BMW. The suppliers have great power over Spottily with the ability to breakaway at any time if they feel that the service is not bringing in enough revenue.This is one of the biggest threats, since Spottily is dependent on the record abeles. If Spottily improves its brand image and continues to grow as they have since the start, they might have a bigger impact on the record labels, which could result in a power shift and increased bargaining power (for Spottily). Customers The customers of Spottily consist of three groups; Free, Premium/Unlimited, and advertisement users advertisement users being customers that pay to have their commercials mixed in with the free users playbills.By creating software that is easy to use, quick and hassle free, in combination with giving different options of using the service and instant development, S pottily gives consumers an alternative to the illegal market. Spottily has also realized that in order to reach out to the younger crowd, they have to provide different options for different segments and subbasements. Spottily strategy for attracting customers vary a bit depending on the type of customer.Free users are attracted extensively through social networking and word of mouth, everyone can connect their playbills to their Backbone, Twitter, Youth, and Flicker accounts, and Premium users can also send invites to friends. The company also hopes to convince customers to upgrade to Premium accounts by mentioning this possibility during commercial breaks. However, taking into account their strategy to attract customers, one might assume that the majority of people reached are of a younger age, socially active, and frequent users of computers and the internet.To reach out to the older demographic, the one that doesnt use Internet and online social networking frequently, Spottily has unveiled a new collaboration with the Swedish company Tell that may, on the other hand, have a chance to draw the attention of an older pendent on maintaining a large user base in order to attract advertisers, if so me small change in service cause the number of free user to dwindle it could have major effects on their sources of income.Therefore, these sensitive user and customers could be considered to have medium to high bargaining power. Peer-to-peer technology is a way of networking computers over the internet so they can exchange files directly. In relation to Spottily, users can share music among each other through the program and there are even possibilities to import songs from either tunes or directly from local files. The peer-to-peer technology is a fast and free way to get access of music in a very short time.Although at the same time, there are illegal users of pop technology. Spottily can cannibalize on the sales that the music labels are losing to the advancement of the Internet. By allowing users to legally listen to music via streaming it on demand probably the most attractive feature of the program and one way to strategically attract users. With international intellectual property laws tightening up, Spottily is an easy alternative; it also offers seers another option to other indirect competitors like tunes.One of the biggest changes for the music industry during the 20th century were the rise of recorded sound and the radio, which lead to a change in power from the sheet music publishers to the record indus try. Similar changes are taking place today En falling revenues have led to the demise of many music retailers, and musicians are more dependent on music promoters. In the last decade, a remarkable growth in digitally distributed music has been witnessed. During 2009, more than a quarter of the music recording industry revenues came from digital distribution according to the International Federation of the Phonographic Industry.Of course, there has also been a massive growth of illegally downloaded music, but it has been difficult to prove the correlation between this development and the falling sales of music albums and revenues of record labels. Furthermore, recent increases in consumer spending on music related hardware and software have provided many technology companies with a promising new income-stream. The field in which Spottily is engaging in is a very dynamic one. With a revolutionary business model, what Spottily essentially is trying to do, is to sell a service which people are now getting for free.